My Family's Cars & Key Industry Pivots: Chrysler Aerodynamics
The subtle intersection between my families' cars and pivotal moments in automotive history - Chrysler's tussle with aerodynamics and more...
Chrysler and Aerodynamic Efficiency
My parents endorsed the view that Chrysler innovated car design and engineering ahead of the other auto companies. With that in mind, they purchased a 1948 Chrysler Windsor as their first car. And, as you can tell with the “fastback” below… it matched the Chrysler streamlined look of the day….
In April of 1951 my sister Cathy models her cool new Easter jacket in front of our 1948 Chrysler Windsor as I look out the window in my mother’s arms.
But in fact the Windsor represented Chrysler’s cop out on true aerodynamic design and advanced engineering as this story explains.
The Airflow
“Carl Breer, along with fellow Chrysler engineers Fred Zeder, and Owen Skelton, began a series of wind tunnel tests, with the cooperation of Orville Wright, to study which forms were the most efficient shape created by nature that could suit an automobile. Chrysler built a wind tunnel at the Highland Park site, and tested at least 50 scale models by April 1930. Their engineers found that then-current two-box automobile design was so aerodynamically inefficient that it was actually more 30% better aerodynamically when tested as if being driven backwards.”1
With the wind tunnel, they identified the best streamlined car body possible …
…and designed it as the Chrysler Airflow.
They also realized that the standard, heavy “ladder” chassis with “two-boxes-on-top” car frame led to overweight, unbalanced and poorly riding results. They invented a “truss frame” design that used the contours of the car body box as elements of the car’s overall frame - saving weight and space and allowing aerodynamic and weight balanced design.
These were radical engineering breakthroughs that worked and still drive the automotive world today.
It revolutionized car design but it did not become a U.S. market success. In part the Airflow fell flat because the U.S. economy in 1934 was still in the depths of the Great Depression. In part the Air Flow came “ahead of its time.”
For example, the wind cheating design — mostly stuck in slow moving traffic — brought on the prophetic derision of Perry Barlow in his New Yorker Cartoon of February 10, 1934.
Chrysler’s video, “Fashion Follows Function” presents a superbly described visual review of Chrysler’s breakthrough. The video gives one a sense of the monumental market education task this introduction required.
Also, unfortunately, building them proved complicated and difficult. They were on the one hand trying to streamline the “sheet metal” and outside elements, like lights and grills - a huge engineering task. AND, on the other hand, they were trying to manufacture the first unibody - a single skeleton for lower frame and body vs. the ladder chassis and box atop of conventional design.
The manufacturing processes all required their own radical redesigns. Not surprisingly, their radical construction efforts resulted in unfortunate production surprises. This was dramatically demonstrated when early cars had an annoying problem of dropping their engines at 80 m.p.h.2
Chrysler hedged its bet. For the 1935 model year, when the Airflow met market resistance, Chrysler kept the ten year old Chrysler Six platform in production and refreshed the appearance, giving it the nameplate "Airstream". These traditional old ‘Airstream’ cars — with fake streamlining and conventional engineering — outsold the the truly aerodynamic, far more advanced Airflows four-to-one.
“After four years of meager sales, Chrysler canceled all Airflow production and returned to building utterly conventional cars. (Walter Chrysler by this time had stepped away from the business and was in poor health.) Bearing the scars of huge losses, the company didn't take a chance on radically advanced styling until their dowdy conservatism began to hurt sales in the early 1950’s.”3
Regardless of Chrysler’s success or failure, designers the world over saw the revolutionary benefits of the Airflow design. General Motors introduced a fastback coupe appearance on all of their nameplates from 1942 until 1950. Countries with more expensive fuel considered these practical efficiency designs more important than styling and they imitated the Airflow. Volvo got a smaller copy of the Airflow into production; Peugeot with their 202 and larger 402 models found major sales success, and imitating the Airflow would be a secret of the success of a brand-new venture in the auto business called Toyota.
Back to the Family
Here’s another shot of out Chrysler Windsor’s “stream lined” - sloped sculpted rear end - two years later in 1953 pulling a trailer full of children - hitch attached to the bumper. !! - But that’s a topic for ANOTHER post.
Morals of the Story
Build a better mousetrap and the world won’t beat a path to your door; you’ve got to convince them.
Timing is everything and the time will eventually come.
Markets do not make leaps; they evolve.
Manufacturing process design is every bit as important as product design.
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Notes:
Fashioned by Function - Chrysler Airflow. Video (n.d.). King Rose Archives. https://www.kingrosearchives.com/
Barlow, P. (1934, February 10). "...and we've got wind resistance just about licked.". The New Yorker Cartoons - The Cartoon Bank. Retrieved November 21, 2022,
Cherry, J. (2021, March 7). Vintage vehicles, Automotive history and stories from motoring's past. 1934-37 Chrysler Airflow. Curbside Car Show Calendar. Retrieved December 11, 2022, from https://www.curbside.tv/blog/2018/8/27/1934-37-chrysler-airflow
great part of the story about Chrysler faking it.
Chrysler airflow. (2022, November 25). Wikipedia, the free encyclopedia. Retrieved December 11, 2022, from https://en.wikipedia.org/wiki/Chrysler_Airflow
Chrysler six. (2022, August 12). Wikipedia, the free encyclopedia. Retrieved December 11, 2022, from https://en.wikipedia.org/wiki/Chrysler_Six
story of the fake airflow called air stream
Connors (Carlo), C. (n.d.). 1948 chrysler Windsor. Connors Motorcar Company. Retrieved November 19, 2022, from https://www.connorsmotorcar.com/vehicles/833/1948-chrysler-windsor-fastback-sedan
great pictures of restored Chrysler Windsor just like Jack and Helen's
It was the best of cars, it was the worst of cars. (2009, July). National Society of Professional Engineers |. Retrieved November 21, 2022, from https://www.nspe.org/resources/pe-magazine/it-was-best-cars-it-was-worst-cars
Story of how early Chrysler engineers first addressed wind resistance
Markham, P. (2016, March 3). 1934 chrysler airflow - the first modern car. Heinkel Scooter Project. Retrieved December 11, 2022, from https://heinkelscooter.blogspot.com/2016/03/1934-chrysler-airflow-first-modern-car.html
Many specs and photos of the historic car
Perry Barlow, 85, a cartoonist on the new yorker for 30 years (Published 1977). (1977, December 27). The New York Times - Breaking News, US News, World News and Videos. Retrieved November 21, 2022, from https://www.nytimes.com/1977/12/27/archives/perry-barlow-85-a-cartoonist-on-the-new-yorker-for-30-years.html
Perry Barlow captured the futility of streamlined autos in traffic
Robinson, A. (2021, September 6). 1934 Chrysler airflow: The car of the future that arrived a little too early — Petersen automotive Museum. Petersen Automotive Museum. Retrieved December 11, 2022, from https://www.petersen.org/blog/1934-chrysler-airflow-the-car-of-the-future-that-arrived-a-little-too-early
full story, crisp pictures
Wilding, N. (1933). Fashioned by function (1933). British Film Institute (BFI) entry for - A Wilding Pictures Production sponsored by Chrysler Sales Corporation. Retrieved December 11, 2022, from https://www2.bfi.org.uk/films-tv-people/4ce2b7a792513
Official entry of Chrysler Film introducing the Air Flow
Zal, P. (n.d.). 1948 chrysler (USA) Windsor Sedan full range specs. www.automobile-catalog.com. https://www.automobile-catalog.com/make/chrysler/full-size_chrysler_1gen/full-size_1gen_windsor_sedan/1948.html#gsc.tab=0
source of mpg, weight, etc. by Pawel Zal
Chrysler airflow. (2022, November 25). Wikipedia, the free encyclopedia. Retrieved December 11, 2022, from https://en.wikipedia.org/wiki/Chrysler_Airflow
Cherry, J. (2021, March 7). Vintage vehicles, Automotive history and stories from motoring's past. 1934-37 Chrysler Airflow. Curbside Car Show Calendar. Retrieved December 11, 2022, from https://www.curbside.tv/blog/2018/8/27/1934-37-chrysler-airflow
great part of the story about Chrysler faking it.
op. cit.